How NOT to Use Social Media for Your Brand
It’s no secret that social media has become an indispensable tool for brand communication and marketing. However, many businesses make critical mistakes that can harm their online presence and brand perception. Let’s talk about some common social media missteps and how to avoid them. Neglecting Visual Consistency Visual inconsistency across your social media platforms can […]
What is Brand Voice and How Can You Define Yours?
Ever felt that deep, genuine connection with a brand, like it’s speaking your language? That’s the magic of brand voice. It’s the unique way your brand communicates – the words it uses, the tone it conveys, the personality it embodies. In this article, we’re diving into the art of defining your brand voice, making it […]
Core Values of a Brand
Let’s talk core values “No matter what your organization does, why it does itwill rarely change – that much.” – Rick Callahan, Founder/CEO of Krative, LLC A large aspect to positioning a brand is understanding the “core values” of an organization. Other marketing-types may call this the “underlying beliefs”, “corporate DNA”, and to some extent […]
Brand Strategy as a plan for long-term business success
When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors are all important, working with a graphic designer or marketing expert may not be enough for a long-term strategy for your business. Rather successful branding […]